A LITTLE ABOUT US
We are a group of folks with diverse backgrounds who combine our talents, know-how, and drive for awesomeness to bring you the leads you want. Together, we hustle, learn, have fun, and, most importantly, we deliver. Meet our team.
John, our fearless leader, is passionate about partnering with clients looking to grow their businesses. John has been doing marketing/sales/consulting for over 20 years, but he’s always wanted to start his own company and run things his own way and, to that end, received his MBA in 2010. Four years later, after an educational stint within the startup scene and years of observing the best way to support sales teams, John and his wife, Tasha, founded tfleads. He considers running this growing company and living in Austin a dream. Outside of work, John loves spending time with the fam, technology, basketball, and coaching/watching his kids’ sports.
Co-founder, CEO, Chief Lead Generator
Tasha jumped off the cliff with John in starting tfleads in 2014. She skillfully filled in the gaps for several years as the company got on its feet and, though her background is in social work, discovered quite a knack for marketing. As the team has grown she’s now focusing most of her energy on their 3 kids, though midnight strategy sessions are still pretty commonplace. Tasha is excited about organizing tfleads’ volunteer work in the Austin community!
Jessica is the Vice President here at tfleads. Since starting in March ’18, she has helped to build our great Client Success Team and streamline our company processes while being a key member of our Leadership Team. She is originally from Florida and is a die hard fan of her alma mater, University of Florida. Go Gators! Outside of work, Jessica likes to live an active lifestyle, so you might find her running on Lady Bird Lake, traveling around the world (she’s been almost to 40 countries) or embracing her inner foodie around town.
After graduating with a B.A. in English: Creative Writing, Rachel spent several years hustling as a freelance wordsmith doing content creation, copyediting, and social media management in a kaleidoscopic of B2B and B2C industries. Those learnings make her a great teammate to have in marketing as well as for playing bar trivia. Rachel is also a passionate bibliophile who enjoys yoga, nature documentaries narrated by David Attenborough, large cups of coffee, and larger pizzas.
Ivan has been in the client service industry since graduating from Stony Brook University in 2013. After graduating, he returned home to sunny San Diego and worked in customer service and outside sales roles up until he got the call to join the dream team at tfleads. With his experience, he is able to communicate and deliver client needs while helping them grow. For fun, Ivan likes to paddleboard on the lake with his wife and two dogs and loves to see a live music show from time to time.
Client Account Manager
Mattie graduated with a BS in Public Relations from Texas State University. Her previous experience in digital media and social for small business owners crafted her eye for sharp detail. Her enthusiasm to translate data into impactful messaging brings creative initiatives and fresh perspectives to our diverse range of clients. She spends her free time getting lost in Austin trails with her whippet Brownie.
Client Account Manager
Steen has been active in the paid advertising world ever since discovering his affinity for marketing through live events. After graduating from Texas State in 2017, Steen wore several hats within marketing teams for record labels in Los Angeles and, after fully devoting himself to all things marketing, moved to Austin, Texas in 2020. Having come from a different industry than most advertisers, Steen is able to evaluate marketing strategies with an out of the box perspective. In his free time, you can find Steen at the Greenbelt hiking with his dog, Kana, slacklining, deep in a history podcast, or at a concert or festival.
Lead Media Buyer
Bethany supports the lead gen team by sourcing, building, and maintaining high quality, actionable data. Her eye for detail and efficiency extend into her personal life, where she regularly volunteers for local zero waste and zero hunger initiatives.
Client Account Manager
Alyssa has had a passion for the digital marketing world since attaining her B.A. from Texas Tech University. Her experience in teamwork and time management help her assist the team to her best ability. She is always eager to keep up with newest marketing trends and contribute fresh ideas to the team. Alyssa is also a big sports fanatic, specifically with DFW sports teams and of course the Texas Tech Red Raiders, Wreck ‘em! In her free time, you can catch her playing with her dog, spending time with friends and family, going to concerts or finding the newest hot spot in Austin.
As a young professional, Mark enjoys opportunities to craft strategy and social media work for brands. Being a native Texan, he moved from San Antonio to Austin for the chance to study advertising at The University of Texas. Hook ‘em Horns! Now he is working hard to gain relationship-based lead gen experience that tfleads thrives on. With the support & mentorship from our team, he is learning to successfully navigate savvy solutions for today’s marketing landscape.After hours you can catch Mark running around Austin, making some noise with The Longhorn Band, or playing with his baby dachshund. (Almost always the last one.)
OUR CORE VALUES
FROM THE CEO
I started Top of the Funnel Leads (aka tfleads) with my wife, Tasha, in early 2014 because I’ve seen firsthand that, from start-ups to large enterprises, companies don’t always have the resources, time, or expertise to dedicate to lead generation and do it well. Anyone that has been in sales knows that it is critical to keep the leads pipeline full.
Our vision is to be the very best in digital lead generation, so that whether we are executing campaigns, consulting/training clients, or sharing best practices and resources – we can always be a lead generation partner.
At less than the cost of a full-time employee, tfleads provides an entire team of Data Analysts, Copywriters, and Lead Generators that are lead generation experts dedicated to your success and ready to hustle.
We LOVE happy clients and are excited to work with any company looking to amp up their lead gen efforts and grow their business!
– John Butler III, CEO