PROCESS
Define Target Audience
Lead Generation Campaign Execution
Interested Prospective Customers
Scheduled Intro Calls With Your Sales Team
OUR LAUNCH
TIMELINE
WEEK ONE
LEARN GOALS
Fully understand your value proposition. Define target audience (e.g. decision-makers and influencers), industries, and product/service focus.
COPY CREATION
Write relevant email campaign and send over for approval.
DATA LICENSE RESEARCH
Begin researching contact info for target audience.
WEEK TWO
ACTION ITEMS FOR CLIENT
- Set up email accounts for us to manage
- Send over approved copy
- Send suppression list
COMPLETE TESTING
Connect email accounts to our email marketing platform and send test emails.
FILTER
Create custom filter based on suppression list. This can be added at any point.
POST-LAUNCH
DAILY EMAILS SENT
Our Lead Generators send emails to the target audience for each email marketing campaign M-F excluding major holidays.
DAILY DATA RESEARCH
Our Data Researchers continue to research contact info for the target audience for each campaign.
FILTER
Our proprietary filtering system prevents any email from inclusion in more than one campaign.
SCHEDULE INTRO CALLS
Once prospective clients show interest, Lead Generators schedule intro calls for your marketing and sales team and send them a calendar invite.
SHARED LIST & CRM INPUT
We list all interested prospective clients in a Google doc that we share with you. If needed, we can enter interested prospective clients into your CRM system (eg Salesforce, Base).
OPTIMIZE
We schedule a monthly strategy call to sync up and make sure lead generation goals are 100% aligned.