PROCESS
Define Target Audience
Lead Generation Campaign Execution
Interested Prospective Customers
Scheduled Intro Calls With Your Sales Team
OUR LAUNCH
TIMELINE
WEEK ONE
LEARN GOALS
Fully understand your value proposition. Define target audience for each campaign and which digital lead generation strategies will align with your team’s current efforts.
COPY CREATION
Write relevant campaign messaging and send to client for approval.
DATA LICENSE RESEARCH
Begin researching contact info for target audience.
WEEK TWO
ACTION ITEMS FOR CLIENT
- Set up accounts (e.g. emails, LinkedIn, phone, conversational marketing, ads) for our team to manage.
- Send over approved copy for each campaign.
- Send suppression list of current clients and prospective clients that the client’s marketing or sales team is already engaged with.
COMPLETE TESTING
Connect email accounts to our email marketing platform and send test emails.
FILTER
Create custom filter based on suppression list. This can be added at any point.
LAUNCH! LET’S GO!POST-LAUNCH
DAILY CAMPAIGN MANAGEMENT
Our Lead Generators oversee all campaigns and schedule intro calls for the client’s marketing or sales team when prospective clients show interest.
DAILY DATA RESEARCH
Our Data Researchers continue to research contact info for the target audience for each campaign.
FILTER
Our proprietary filtering system prevents any email from inclusion in more than one campaign.
SCHEDULE INTRO CALLS
Once prospective clients show interest, Lead Generators schedule intro calls for the client’s marketing or sales team and send them a calendar invite.
SHARED LIST & CRM INPUT
We list all interested prospective clients in a Google doc that we share with you. If needed, we can enter interested prospective clients into your CRM system (e.g. Salesforce.)
OPTIMIZE
We schedule a monthly strategy call or onsite meeting to sync up and make sure lead generation goals are 100% aligned.